Why is Snapchat a key to success in 2016?

Gustavo Guiomar
2 min readDec 27, 2015

--

DJ Khaled is the last Snapchat sensation. He tell us (their followers) what are the keys to success and how to celebrate our wins in the right way.

Well, this post is not about DJ Khaled, but the tool he is booming on — Snapchat!

Why Snapchat content is booming:

  • No Spam: The user decides what content to ignore, nothing is pushed or mandatory for the viewer.
  • Short Content: We are busy people, or at least we think we are. 5 minute videos on youtube better be masterpieces or we will switch it off real quick. Tapping to get through snaps is just perfect.
  • Shareable content: Snapchat made it easy to instantly create shareable content with the filters and masks. Filters make your content glow and masks turns every situation into a shareable moment.
  • VIP Access: Snapchat is a free pass to the backstage and to celebrity daily life. This allows the users to relate with celebrities and brands on a much deeper level.

To start 2016 the right way, focus on two key questions:

  • How will i attract people to add me/my brand on Snapchat?
  • What will i Snap? (Forget frequency, this are not fb/blog posts just Snap!!)

After thinking this through, just start snapping. And remember to share your snaps in other Social Networks, advertising you are on Snapchat. Major key to success.

--

--

Gustavo Guiomar
Gustavo Guiomar

Written by Gustavo Guiomar

👨‍🚀 Head of Product @ Luxclusif

Responses (1)